Immortaleye photographer Nils Bratby is entitled to feel a little smug, if rather tired after a Marathon five day shooting and editing session preparing images in time for London Fashion Week.
What began as a personal project by Nils Bratby has climaxed with his images featuring in a ‘LookBook’ for Local latex fashion designer Kim West. This book will be handed out at the prestigeous fashion show, meaning huge pressure to ensure the images were of the highest quality.
It began with Kim kindly lending some outfits to Nils for his project. As Kim’s previous clients include a long list of well known names such as Madonna, Kylie and Janet Street Porter Nils felt under pressure to produce something special. “Originally I simply wanted to improve my studio photography skills so I could be more help during portrait sessions ” Nils admits. “But things sort of developed a life of their own!” Indeed. Kim was so impressed by the images Nils produced she promptly commissioned him to photograph both her Summer and Autumn/Winter collections. Kim also decided to use stiking local model Zoe, who had helped Nils with the initial project, to showcase the range.
When Kim West’s latest creations were then chosen by Henry Holland to compliment his work on the catwalk at London Fashion week the pressure was really on. With the show only weeks away Nils had to get all the images processed in time to be used for a LookBook of Kim West’s work. It started with a full day location shoot in Thame, followed by another four long days (and nights) of editing to meet both the tight deadline and high quality Kim demanded.
So what was all the fuss about? Well judge for yourself. The full set can be see on Nils’ Facebook page along with images from other sessions. If you want to buy the clothes then why not visit Kim West Latex.
“Of course I would love to think it was all down to my Tutelage” senior photographer Baron Bratby said. “In truth though it was the long hours of practice and huge amounts of research by Nils. Combined with some inherited talent of course”