1. Unique images
It seems a no brainer. Your supplier has some great images of their product, (They sold you on it) so why not simply run with those? They are free right? Well, we will get to the ‘free’ bit later but there is a big snag. Other online retailers will have exactly the same idea. Great for those wishing to buy of course. They assume immediately you are all supplying exactly the same product. Which means guess what? They will likely go for that competitor who is a few pence cheaper.
Perhaps his description was poor and failed to give the information they needed Thankfully for them and your competitor though you filled in the gaps and helped someone else make a sale off the back of your efforts
Commissioning your own images makes these, often false, comparisons harder to make.
- It allows you to focus customers attention on what you feel is your products USP.
- It helps your product stand out from the crowd in Google and Amazon listings.
- It helps ensure you do not help someone with a similar product make a sale off the back of your efforts.
2. Professional Brand Awareness
Even if you have built your online presence yourself as long as you are reasonably literate and have found a suitable template it is not too hard to create a professional-looking website. Until that is you start loading it up with images snapped on your iPhone in whatever light was to hand. Perhaps cropped to varying sizes and without consistent colour balance or those little flaws touched up.
You may convince yourself it portrays your product nicely but customers equate quality with confidence to buy. Indeed eBay research suggests custom images outperform stock photos two to one. So how many sales are those quick snaps costing you?
3. Avoid getting sued!
Getting sued for copyright infringement can get expensive. Very expensive. Perhaps that company rep told you it was fine to download the images from their website, or even sent them over to you. Alas he will not have a clue what the agreement was between photographer and his company.
Those photos are the lifeblood of a professional photographers business. It is quite common they will be licensed for a particular site or use. Perhaps even for a limited period. This may allow the photographer to quote a lower price to that customer, knowing he can recoup the difference in time through additional sales. Either as stock images or to resellers of that product.
There are now sites the specialised in trawling the internet in search of unauthorised image use. We are a member of one! Get caught and you could find yourself with an unpleasant bill in the post.
4. More Time to Focus On Your Business
Even with professional studio facilities taking a large number of product photos can take time. Time setting things up so the lighting is just right and the background as you want. Time swapping out products. Making sure they are correctly placed. Time ensuring the final images are cropped and colour corrected to give a consistent look and feel. Time checking everything for any little blemish that could detract from the product.
That is all time you could better spend on making sure you have the best descriptions you can create on your site. Time that you need to process orders and ensure customers are happy with your service.
5. Customer Confidence = Sales
Quality and quantity of images have been shown to increase customer confidence in a product and make them more likely to choose it, compared to poorly executes images. But of course, we have no need for scientists to understand that. We can simply look back at our own buying experience on eBay or Amazon. Faced with a long list of similar items we naturally gravitate towards the sellers who have crisp clear images of their product. Even better if they have several, allowing us to be confident a carefully selected angle is not hiding something.
Research has also shown the multiple images and close-ups reduce returns. Good for both you and your customer. Factor in the time involved and on occasion the loss of the product if display packaging has been damaged and saving even one return could offset the initial cost of a few extra images.
Small start up – Come have a chat
As a small business ourselves we understand the concerns and issues of starting a small business. We have been there ourselves and will do what we can to help. Including:
- Free no-obligation test shoot to ensure our images match your vision.
- Discounted initial shoot if you are a new startup business in our area.
- Help with things like creating page and social media headers
Just give us a call on 01296 615631 or send us a few quick details using the form below and we will get back to arrange an informal chat.